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Hispanic Marketing
The growing force of Hispanics in the United States is no longer a surprising statistic.
With the media attention given to the Spanish-speaking sector of the country, the
corporate world is well aware of the infinite untapped opportunities to capitalize
within this market. An in-depth knowledge of the language and its respective cultures
is essential to successful marketing to Hispanic clientele within and beyond our
borders.
Population estimates:
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Percentage of world population that is Spanish speaking*
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6%
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(16% Mandarin Chinese, 8% English, 7% Hindi)
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% of U.S. population over 5 years of age that speak Spanish at home**
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12%
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% of U.S. population that is of Hispanic or Latino origin**
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14.5%
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Projected Hispanic Population Change in the U.S. between 2000 and 2050***
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187.9%
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We perfectly understand that public relations and advertising agencies have creative
talent, and that they are knowledgeable of the Spanish language and focus on the
Hispanic market as well. Even with this talent, many of the most prestigious ad
agencies in the United States consult Akorbi's language experts before launching
massive media campaigns. They rely on us for the proofreading
and editing of Spanish content created by their own teams, the
translation of technical texts and for the correct use of grammar based
on La Real Academia Española. Akorbi is virtually a first class ticket into the
specific country, region, or culture with which companies would like to connect.
Some other reasons why ad agencies and public relations companies prefer Akorbi:
• Cultural and linguistic precision, while respecting your company's own ideas
and designs
• Specialized services
• Fast turnarounds
• Accuracy
• Consistency
• Skilled team of bilingual translators, editors, and subject matter experts
• Translation of a range of material: technical, literary, colloquial
• Professionalism
• Unparalleled customer service
• Business-to-business (B2B) relationships
• Management of large accounts while maintaining close and consistent communication
with clients
• Localization of translations according to customers desires and the particularities of the target audience
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The following are some of the media we specialize in translating and proofreading:
• Radio
• TV
• Print
• Web site content and applications
(translations and localizations)
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• Brochures
• Manuals
• Signs
• News Releases
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Akorbi is a minority and woman-owned business approved at the federal and state
levels as an MWBE. Our expertise in the Public Relations and Marketing vertical,
along with our reliability and excellence, will be very valuable assets to your
organization. Contact us for more information on how
Akorbi can translate your business into success.
* Data from Ethnologue
** Source: U.S. Census 2005 estimation
*** Source: U.S. Census Bureau, 2004
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